iFood stands as the dominant food delivery and logistics platform in Latin America, coordinating millions of commercial orders daily. To sustain this scale of delivery execution, hundreds of internal corporate departments—creative marketing units, commercial onboarding teams, logistics coordinators, and software engineering managers—must operate in complete alignment.
The Operational Challenge
As iFood scaled, individual departments began acquiring distinct productivity applications and task management software independently. This fragmented toolchain led to immediate data silos: creative marketing files were isolated from commercial planning schedules, and team managers lacked visibility over employee workloads. Information was lost in private email threads, and task status updates required constant manual reporting meetings.
The company decided to consolidate its work operations within **ClickUp Enterprise**. However, software licensing is only useful if employees actively adopt the workspace structures. Because of the sheer volume of users and the diversity of their processes, iFood needed a technical partner to design customized board architectures and coordinate interactive onboarding workshops to guarantee adoption.
The Audatia Solution
Audatia's certified ClickUp consultants worked directly alongside iFood's team leads to audit their existing process constraints. Instead of delivering generic user manual reviews, we engineered a custom, phase-based implementation framework:
1. Workflow Customization
We designed standardized workspace folder hierarchies, lists, and task statuses to mirror iFood's actual creative and operational workflows. We configured custom fields to track campaign categories, design approvals, target locations, and project priority scores, ensuring teams logged data consistently.
2. Role-Based Onboarding Workshops
Generic training fails to engage users. Audatia conducted live, interactive workshops customized to specific roles. We trained creative designers on task checklist triggers and file annotations, taught project managers how to build Gantt chart dependencies, and showed commercial directors how to extract real-time pipeline KPIs.
3. Custom Onboarding video Library
To support future hires and reinforce training, we recorded a permanent library of process-specific micro-tutorials. These short, 3-minute video guides explained step-by-step how to request campaigns, update statuses, and log metrics, establishing a self-service training portal.
The Measured Results
The collaboration between Audatia and iFood delivered immediate operational changes:
- Complete Workspace Centralization: Consolidation of task management, eliminating secondary tool subscription costs and unifying departmental communications.
- Reduced Administrative Meetings: The design of visual ClickUp dashboards allowed directors to view project progress in real-time, reducing status update meetings by approximately 30%.
- Autonomous Team Expansion: Training internal clickup administrators allowed iFood's teams to scale the workspace to new departments independently.
Following this successful adoption phase, new areas inside iFood continue to adopt our workspace structures, establishing ClickUp as the central operating hub for creative and commercial execution.